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M&M’s Crispy To Return In 2015 In The U.S.A.
M&M’s Brand has a message to all the diehard fans of M&M’s Crispy Milk Chocolate Candies: They’re finally back … because of you. After a decade of phone calls, petitions, Facebook posts and...
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McDonald’s To Launch New Slogan In 2015
McDonald’s is set to unveil new slogan Lovin’ Beats Hatin’ in a 2015 ad campaign that will see a 60 second spot during the Super Bowl, it has been suggested. The Wall Street Journal has cited sources...
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McDonald’s to Enter New Market of Kazakhstan in 2015
McDonald’s announced that it will open restaurants in Kazakhstan in 2015, in conjunction with a local developmental licensee, Kairat Boranbayev. Kazakhstan is McDonald’s 120th global market and the...
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Weight Watchers Reveals Refreshed Look For 2015 Marketing Push
Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’. The ad campaign, developed by Saatchi &...
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Rodanthi Senduka Named Packaging & Design Jury Chair For The FAB Awards
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants’ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards....
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Tart & Sour Flavours Continue to Trend Upwards in the US in 2015
The slow economic recovery in the United States may be prompting consumer’s heightened interest in extreme flavour pallets — specifically a trend toward foods and beverages classified as sour and tart,...
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DECIDE. Bags DBA Gold For Fortnum & Mason ‘Iconic Tea Range’ Packaging
DECIDE. are thrilled after receiving Gold for their Fortnum & Mason ‘iconic tea range’ packaging re-design at the DBA’s coveted Design Effectiveness Awards 2015. The ceremony took place at Tobacco...
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The FAB Awards Reveal Björn Ståhl as the Advertising Jury Chair
A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce...
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Budweiser’s Blind Taste Test Pranks People Into Drinking Its Beer
At the recent New York City Beer Week, Budweiser conducted a blind taste test where it fooled people into drinking its beer. The prank was orchestrated by Vayner Media, who invited hip young people to...
View ArticleSpecial K Celebrates Women who Rocked it in 2015, Asks #WHATSNEXT For 2016?
Women are forces to be reckoned with – their inner strength is not something that can be defined, but it certainly can’t be denied. 2015 was another powerful year for women, and Special K is...
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